London, UK   / PRBuzz / July 21, 2011 - - The great British summer is anything but predictable, the affect it can have on the skin, health and wellbeing of humans is known - colds become easily transfered for example - but how are our pets affected by the sudden changes in weather?

A recent survey by leading dog magazine, K9 Magazine has discovered that Britain's dog owners are more alert to their dog's skin and allergies rising. Although they prefer the slightly cooler weather for their dogs wellbeing and general happiness, the sudden change in temperature causes concern about sweating, and in particular itchy skin and hot spots.

Charles Vincent, associate publisher of K9 Magazine commented on the findings saying, "Dog owners are very aware of their surroundings and how the smallest change affects their pets. This shows a great level of care and consideration and explains the heightened searches we found separately on PetFriendlyWorld.com for owners searching for 'dog shampoo for itchy skin'. The changes in weather give us two emotion - being Summertime, we wish it were more consistent and warmer, yet at the same time we're aware of how this changes our dog's habits, later walks for example to benefit from the cooler weather."

He continued, "Based on the research, we've developed a series of features about skin problems in dogs at Dogtips.co to help dog owners combat their dogs skin issues during the Summer months, and as the weather changes.

K9 Magazine conducts regular reader surveys and monitors pet industry trends via one of the most popular dog related websites online.

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